We haven't got a logo really. Not in the conventional way that say BP has.

Freeware for commercial or non-commercial use. Resale or distribution in any form of media, or derivative works made from these fonts as stand-alone or stock. Designers: Henrik Kubel and Margaret Calvert. Publisher: A2-Type. Among the winners of Letter.2, the ATypI type design competition in 2011. New Rail Alphabet in use. Originally named Britanica, a revival and expansion of British Rail by Margaret Calvert in the 1960s.

We have a logo type. We use a typeface to spell out the name of our business. Although we carefully got the letter spacing to our liking. Ids 1600 Installer Manual on this page.

When we reviewed our own branding I searched around for an alternative to Helvetica. Staad Pro V8i. Helvetica is one of the places I start with everything I do and then I look for alternatives in order to see if there is a better answer that is more suited to the project. As a design studio I have always thought that our own ‘logo’ or branding should never eclipse that of the work that we present. We are like a coat hanger and our clients are the brightly coloured clothes that hang from it. Simple, clear and formal.

Like good airport signage. Nas Distant Relatives Zip. So we wanted an alternative to Helvetica. For a while we sat on two typefaces. One called Aktiv Grotesk by designer Dalton Maag and the other was New Rail Alphabet, a revival of a typeface called British Rail Alphabet designed by Margaret Calvert of Kinneir Calvert Associates in the early sixties. We plumped for New Rail Alphabet. I love this typeface. It can be neutral which makes it versatile alongside our clients work, but it is also strong and imposing when used on its own.

Especially on a large scale. We know it is not far removed from Helvetica but it has some nuances that seem to make it somehow a very English variant on Helvetica. This might come through association as it was originally a signing alphabet used across signage for British Rail, throughout the NHS and all BAA Airports. It evokes the 1960s and 1970s and reminds me of the Letraset transfers I had as a kid and the book of typefaces my dad gave me, which I photocopied over and over again to make poster headlines.